University Events

Integrated campaigns for Presidents & Boards

Rafael Reif

MIT
President

DATA

Analytics & Measurement

Behavioral data is important, but understanding how to use it can be daunting.

We excel at transforming data into actionable insights, using same tools and strategies of the worlds largest conferences and trade shows.

Analytics Services:

Behavior tracking & sponsor engagement
Data Strategy and Integration
Data Collection Consulting
Systems Integration (CRM/Marketing Automation)
Audience Acquisition

Conferences propel research, attract measurable engagement, and build brand reputations.

Using techniques deployed at the world's largest conferences, we lead projects with expertise to optimize the design, revenue, and operations, so you can focus on the ideas that make your industry run.

Conference services:

Integrated Production and Project Management
Strategic positioning
Board and committee engagement
Marketing for audiences and sponsors
Speaker booking
Virtual poster sessions
Team building & Recruitment
Creative leadership
ROI Analysis

EXPERIENTIAL

Academic Conferences

NETWORK

Audience Acquisition

Full stage marketing management.

Your best audience attracts your best sponsors. We make sure you know who you're targeting, reaching specific accounts globally, and attracting them to your campaign.

Whether we are collaborating with your brand management team or leading the entire process as an out-of-house agency, we balance the creative and data strategies you need to bring decision-makers to the table.

Audience Acquisition Services:

Email optimization informed by over 15m deliveries
Web development
Communications planning
Paid advertising
Content production
Design
PR & Media
White glove communications
Telemarketing
Executive reporting
Sponsor MQL Deliveries

Formats

In Person

Events up to 15,000 people and beyond

Virtual

App development to maximize engagement & sponsor satisfaction

Hybrid

Technology management for live broadcast & global audiences