Events & Campaigns
Who we serve
Best-in-class marketing services help you reach audiences in any industry, and motivate the action you need.
That means your nonprofit gets the same cutting edge marketing techniques as the largest corporations, regardless of size.
8
Countries
4
Continents
$30m
Earned for clients
500+
Campaigns deployed
University fundraising
Raising millions for presidents and boards
Expand your reach around the world, with expertise working alongside Presidents at 5 major universities.
Empowering clients to create meaningful social change
We help clients in every industry reach audiences and motivate them to act.
Case Study: A $32M Conference & Awards for CIO Magazine's "CIO 100"
This legacy corporate tech conference in Los Angeles gathered executives from IT and cybersecurity to honor 100 peers, and connect with the most cutting edge tech providers.
With vendors including Google, AWS, TikTok, and more, this marketing campaign attracted IT decision-makers (ITDMs) to engage with real buying power.
A comprehensive digital marketing campaign attracted executives from across the country, and built dimensional opportunities to meet buyers and vendors within the conference.
Case Study: Launching a DEI institute with Gloria Steinem and Netflix for VISIONS, Inc.
The global nonprofit helmed by civil rights visionaries like Gloria Steinem attracted investors from across the US with a year-long 360º marketing campaign, fundraising to launch the next phase of their history: A new Learning Institute.
It all capped off with a 2-day experience and launch gala. Event speakers included Rev. William Barber (NAACP, Poor People's Campaign), Verne Myers (Netflix), and Gloria Steinem.
National NAACP Chair Rev. William Barber III
Verne Myers (CDO, Netflix) and GBH's Paris Alston
National NAACP Chair Rev. William Barber III
How VISIONS did it
As Executive Producer, PRAXIS built an effective year-long business unit to produce new marketing materials, analyze and optimize deployments, earn high-profile national media coverage, and attract investors to a 2-day gathering featuring meetings and events.
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9-month Digital and traditional media 360º campaign
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A 2-day experiential weekend built around Board Meetings, learning exercises and a gala and launch event for a new Learning Institute
The Campaign:
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Record-setting fundraising for the client
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Connected Fortune 500 leaders and civil rights advocates
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Boutique campaign branding
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Board and VIP engagement across the continental US
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Bought, earned, and owned media coverage
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Speaker engagement for virtual and in-person VIPs
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End-to-end campaign management and marketing production by PRAXIS
Case Study: Attracting Investors for Affordable Housing with Reclaim Roxbury
Real estate developers gathered around a mission to invest $2.2 Billion to develop Black Wall Street in historic Nubian Square.
See how founder Armani White built support for this complex movement to revitalize public land for public good.
Reclaim Roxbury needed to connect with investors and gather the most influential stakeholders for 12 active developments on public land.
Their success left them with a multi-year repeatable project to drive revenue and build momentum around community-development.
Campaign Highlights:
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Record-setting fundraising for the client
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Over 10,000 touchpoints
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30+ Sponsors in a sold-out event
Case Study: Book Launch (Simon & Schuster) for "Who I Always Was" by Theresa Okokon
GBH host and nationally published essayist Theresa Okokon hosted a successful book launch event at The Substation in her native Roslindale neighborhood.
The result: A sold out book launch with national distribution, and a landmark first release for her and her publisher.
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With authors: Grace Talusen ("The Body Papers", NYT Editor's Choice), and Alysia Abbott ("FAIRYLAND", The Atlantic, WNYC)
"Who I Always Was" appeared in national bookstores and airports. Pictured here: Charlotte Douglas International Airport
